Why It’s Important To Know Your Social Media Audience

In this episode, I’m going back to the very beginning when creating a social media strategy and this week I’m talking about the importance of knowing your social media audience.

When you create a strategy, you need to have goals in place and the goal setting needs to start with identifying your audience. It’s like going to a party and learning to read the room.

Listen to find out why knowing your audience can help you to:

1.     Identify the right social media platforms to reach your ideal audience

2.     Speak to your audience in a tone of voice that will engage them

3.     Help you create content that will resonate with your audience 

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