How can ChatGPT help your social media marketing
Everyone’s talking about ChatGPT and the latest developments with AI. Do you have a small team, or do you do the marketing for your retail or hospitality business yourself?
Social Media in 2023
What’s your business goal for 2023? There is a lot of change in the air, and it is still possible to thrive if you keep an eye on the latest developments and prepare for the big changes that lie ahead.
How to Create Brand Loyalty with Your Customers on Social Media
What’s your model for scaling your retail or hospitality business? Are you focusing on building customer loyalty and less on running influencer campaigns? Is the value of word-of-mouth promotion at the heart of your strategy? In this episode, I’m excited to talk about how to create brand loyalty and how to get your customers to tell their friends through their social media channels to visit your place.
How Instagram Guides Can Drive Customers to Your Place
Are you looking for ways to drive customers to your destination? Or to position your hotel as the place to stay in your town or city? This week I’ll be looking at how Instagram Guides can drive customers to your place with its easy-to-curate format.
Why Anya Hindmarch Luxury Handbag Brand Is Creating A Village
How is the pandemic affecting the retail industry? What are brands doing to bring customers into their stores? In this episode, I will be looking at how a luxury handbag brand will be looking to create experiences to connect directly with their customers while enhancing the value of their community with their new concept store, called The Village.
How to Write Social Media Copy with Emma Griffin
Getting your brand’s tone of voice right is important if you want to reach and engage with your customers on social media. It is an essential factor when creating customer experiences for your ideal audience. In the episode, I talk to copywriter and content strategist Emma Griffin about what makes copywriting for social media great.
What Can You Learn From Your Favourite Shopping Experience
Can you think back to your favourite shopping experience? Do you know why it delighted you and why it’s still somewhere floating in your mind?
In this episode, I’ll be talking about one of my favourite shopping experiences and how a single product can attract customers to your place.
Why It’s Important To Know Your Social Media Audience
In this episode, I’m going back to the very beginning when creating a social media strategy and this week I’m talking about the importance of knowing your social media audience.
The Value of User Generated Content
In this episode, I talk about the value of sharing User Generated Content and why you need to be thinking about it seriously for your brand’s social media marketing.
Why Designing Great Customer Experiences Matters For Your Business
In this episode, I explore the different stages of a customer’s journey through their brand experience which starts and ends on social media.
The Importance Of Social Media Check-Ins For Your Business
In this episode, I talk about the importance of check-ins on social media. At a time when travel is restricted, local is more important than ever and this is a time for businesses to engage with their local community.
Why You Need To Give Your Customers Something To Talk About On Social Media
I’m so excited to launch my podcast The Retail Social Experience with my first episode that looks at why you need to give your customers something to talk about on social media.