Everyone’s talking about ChatGPT and the latest developments with AI. Do you have a small team, or do you do the marketing for your retail or hospitality business yourself?

What’s your business goal for 2023? There is a lot of change in the air, and it is still possible to thrive if you keep an eye on the latest developments and prepare for the big changes that lie ahead.

What’s your model for scaling your retail or hospitality business? Are you focusing on building customer loyalty and less on running influencer campaigns? Is the value of word-of-mouth promotion at the heart of your strategy? In this episode, I’m excited to talk about how to create brand loyalty and how to get your customers to tell their friends through their social media channels to visit your place.

Are you looking for ways to drive customers to your destination? Or to position your hotel as the place to stay in your town or city? This week I’ll be looking at how Instagram Guides can drive customers to your place with its easy-to-curate format.

How is the pandemic affecting the retail industry? What are brands doing to bring customers into their stores? In this episode, I will be looking at how a luxury handbag brand will be looking to create experiences to connect directly with their customers while enhancing the value of their community with their new concept store, called The Village.

Getting your brand’s tone of voice right is important if you want to reach and engage with your customers on social media. It is an essential factor when creating customer experiences for your ideal audience. In the episode, I talk to copywriter and content strategist Emma Griffin about what makes copywriting for social media great.

Can you think back to your favourite shopping experience? Do you know why it delighted you and why it’s still somewhere floating in your mind?

In this episode, I’ll be talking about one of my favourite shopping experiences and how a single product can attract customers to your place.

In this episode, I’m going back to the very beginning when creating a social media strategy and this week I’m talking about the importance of knowing your social media audience.

In this episode, I talk about the value of sharing User Generated Content and why you need to be thinking about it seriously for your brand’s social media marketing.

In this episode, I explore the different stages of a customer’s journey through their brand experience which starts and ends on social media.